Dispatches from the studio.
Engineering notes, process essays, and editorial dispatches from the imprints. Published at the cadence of real work, not the cadence of a content calendar. Entries are filed under the imprint that owns them, or under the studio when the piece is cross-cutting.
- ENTRY№04May 2026Foundry10 min read
Coaching at scale: a batting feedback VLM
Building a vision-language model that gives every batsman the eye their coach cannot be everywhere to give.
Cricket coaching does not scale. One expert eye serves about a dozen batsmen at best. We built a VLM that grades every shot in the academy and writes the coach's note in language the player will read. NDA-anonymized, deployed, handed off, under quarterly maintenance.
Read → - ENTRY№03STDFebruary 2026Studio3 min read
Why we publish anonymized
An editorial choice about case files, and what it signals.
Most agencies brag with client logos. We do not. The choice to publish case files anonymized is editorial, not legal. Here is the reasoning, and what enterprise procurement reads in it.
Read → - ENTRY№02November 2025Reel6 min read
AI as raw stock, not finished cloth
Where SOTA generation enters the workflow and where the human cut takes over.
Most AI video produced today is recognizable in the first three seconds. The reason is not the model; it is the absence of editing judgment, story decisions, and brand-fit work. Here is how Reel uses both layers honestly.
Read → - ENTRY№01September 2025Foundry5 min read
Field-condition CV
Why the camera in the mud needs to refuse a shot.
The mobile capture stage of Hide Nothing rejects more frames than it accepts. That is the feature, not a bug. Notes on building computer vision for environments that do not apologize.
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